Amanda has lived and worked all over the world. She began her career in Johannesburg, South Africa, spent two years in England, London and Bristol, then headed to the USA.

 

Amanda is the Founder and President of AVD&Co., a newly formed marketing communications company, that focuses on businesses and services that make a difference. AVD&Co. blends together strategy, ideas, insight, creative, experiences and relationships to uniquely drive a response, for names like City Harvest, Share Our Strength, InMotion, The Visiting Nurse Service of New York and Teva Pharmaceuticals.

 

Prior to forming AVD&Co., Amanda was EVP, Deputy Executive Creative Director at DraftFCB NY, where Amanda channeled her knowledge of technology into her role as creative lead for Qwest, the Denver, Colorado based communications giant.

She met the challenge of re-positioning this troubled telecom while also selling local, LD, DSL and wireless services, by

developing an integrated, 360-degree communication platform across all customer touch points, including mass media, direct marketing and online. Before Qwest, Amanda’s creative vision elevated all aspects of the AT&T account, including Wireless, College, Business Services and ground breaking work for the AT&T Wireless spin-off from AT&T.

 

Amanda also helped win and re-launch a new CRM program for Gerber Graduates, a brilliant baby food line extension created specifically for toddlers, and was instrumental in winning the HP catalogue business, leveraging HP’s catalogue into a tool for both online and offline product sales.

 

Amanda’s creative talents have ranged far beyond telecommunications, babies, and technology. She’s developed brand and CRM campaigns for everything from the United States Postal Service, to a high-volume, integrated mail order coffee program for Gevalia, a Kraft brand, and American Express flight insurance.

 

Amanda has won numerous industry awards and received one of FCB’s top honors, an award given to the individual who sets the example for professional excellence.

 

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